Tara Clark came to me with a good marketing foundation, but she wanted some extra knowledge around SEO (Search Engine Optimization, or how to rank higher on Google).  She had had some success with SEO in a different business a few years back, but the SEO game is always changing.  I took a look through her website and made a thorough list of where she might improve.  In the name of privacy, I have included only a few selections from her report, as well as a bulleted list of some of the major takeaways: