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Joshua
Harmening
Who I Am
Strategic Messaging.
System Builder.
Partnership-Focused Growth.
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I help teams, products, and partnerships find their signal in the noise.
With over 12 years leading go-to-market execution, brand repositioning, and long-cycle growth strategy, I bring structure to complexity and clarity to cross-functional collaboration. I specialize in designing strategic messaging systems, identifying ecosystem leverage points, and turning context into competitive advantage.
Whether launching a seven-partner initiative, rebuilding outbound GTM infrastructure, or architecting a visual CRM alternative, I operate with a builder’s mindset, narrative precision, and a focus on trust-layer outcomes.
What I Do Best
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Narrative Development and Messaging Architecture
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Go-to-Market Planning and Enablement Systems
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Strategic Partnerships and Ecosystem Design
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Buyer Journey Mapping and Insight Modeling
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Content Engines and Sales Activation Tools
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Relationship Intelligence & Context Systems (Relatance.ai)
Highlights from the Field
Veksel Consulting
Repositioned the company from regional contractor to national mission-critical consultancy. Created a GTM playbook, outbound engine, and messaging stack that generated over $3M in new revenue. Led multi-partner launch of the Mass Timber Data Center Playbook.
Relatance.ai (In Development)
Founder and systems architect of a visual business relationship platform mapping influence, deal flow, and partner context across networks. Born from practical need, now evolving into a standalone SaaS.
The Get Smart Group
Directed strategy for 30+ high-touch accounts across finance, manufacturing, and home services. Managed a $100M+ portfolio while building internal messaging infrastructure and client onboarding systems.
Portfolio
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